Jaya Apparel and H.E.R. Accessories Ink Licensing Deals for Genius Brands International's Music-Driven Tween Girl's Brand SPACEPOP
SPACEPOP inspired Apparel Collection and Branded Fashion Accessories To Debut at Retail in Fall 2016
Beverly Hills, CA (February 11, 2016) – Genius Brands International, Inc. (“GBI”) (OTCQB:GNUS), the global brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, has signed two more licensing partners – Jaya Apparel and H.E.R. Accessories -- for its new music and fashion-driven brand for tween girls, SPACEPOP, featuring original music produced by Ron Fair; original character designs created by Han Lee; and stories developed by head writer Steve Banks.
Jaya Apparel Group will be developing a complete collection of SPACEPOP inspired fashion apparel in girls (sizes 7-16) to include; tops, bottoms, fashion tees, jackets, and leggings while H.E.R. Accessories will create a line of SPACEPOP branded jewelry, hair accessories, watches and other fashion-forward accouterments for girls. Both lines are scheduled to debut at retail outlets in fall 2016 through both specialty and mid-tier retail outlets.
“Jaya Apparel has had tremendous success with its collections for D’Signed by Disney, along with numerous other fashion forward aspirational branded lines for tween girls, and we are thrilled to partner with them on a SPACEPOP inspired fashion program that will surely feature fashions that girls must have,” commented Stone Newman, President of Global Consumer Products for GBI. “Similarly, H.E.R. Accessories is the leader in licensed jewelry and hair accessories with every major entertainment brand in their portfolio. H.E.R. recognized SPACEPOP’s potential to become leading tween character fashion brand, and together the collections from Jaya and H.E.R. will deliver to girls the fashions and style they see in the music videos.”
Jaya Apparel’s Vice President of Sales Tanya Zrebiec said: “Jaya is excited to team up with Genius Brands in bringing the SPACEPOP fashion to life.”
“Girls between the ages of 7 and 12 are our sweet spot, and the SPACEPOP brand is a perfect fit with that consumer segment,” said H.E.R. Accessories’ CEO Hymie Anteby. “We’re very excited to be working with Genius Brands International during the initial development phase of this exciting new property for young girls and look forward to sharing in its success.”
Created and developed by GBI to appeal to tween girls’ (ages 7 – 12) passions for fashion, beauty, friendship and adventure, SPACEPOP, currently in production with an award-winning team, features 100+ animated music videos to be digitally distributed to align with tweens mobile-driven world, a departure from the traditional broadcast based model. GBI Chairman & CEO, Andy Heyward, an Emmy Award-winning children’s content producer responsible for over 5,000 episodes of children’s entertainment (Inspector Gadget, Strawberry Shortcake, Super Mario Bros, Sabrina the Teenage Witch, to name a few) spearheads production efforts; Emmy Award-nominated Steve Banks, head writer and story editor of Sponge Bob Square Pants serves as content writer; and producer of multiple Grammy Award winners and music veteran Ron Fair (Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls, Christina Aguilera and more) and singer songwriter spouse Stefanie Fair, a founding member of RCA’s girl group Wild Orchid with Fergie, will deliver original music.
SPACEPOP Synopsis
Original music will be woven through a narrative story, detailing how when the evil Empress Geela takes over the Planets of The Pentangle, five teenage princesses disguise themselves as musicians and form a band called SPACEPOP. Their mission: Spread the message of freedom and joy through music and join the rebel resistance force to vanquish Geela, who has taken over their home planets and enslaved the inhabitants.
About Jaya Apparel Group
Jaya Apparel Group LLC., specializes in building brands. They manufacture children’s, juniors’, and women’s contemporary fashion. Jaya has one of the top manufacturing infrastructures and supply chains in the industry, turning out 30,000,000 garments annually through factories in Asia, Central America, and Mexico. Its production capabilities range from mass-market apparel for Walmart to high-fashion collections for Neiman Marcus. Jaya has developed highly successful apparel brands with partners such as Disney, MTV, Dreamworks, and Dualstar Entertainment. In 2000, the company launched 7 For All Mankind, the brand that started the premium denim trend that continues to dominate the market today. In 2007, Jaya worked with Mary-Kate and Ashley Olsen to launch the contemporary brand Elizabeth and James. The company has its executive headquarters in California and maintains showrooms in Los Angeles and New York City. For more information visit, http://www.jayallc.com.
About H.E.R. Accessories
H.E.R. Accessories was founded in 2000 with the focus on bringing high quality, cutting edge, fashion forward merchandise to the consumer. Earning a reputation as an industry leader in today’s fast-paced, fashion industry. H.E.R. Accessories designs, manufactures, and sells cosmetics, jewelry, hair accessories and everything in between for both licensed brands and private label lines. With offices in NY and Hong Kong, H.E.R. Accessories is vertically geared to service customers with an attention to detail that is second to none. For more information, visit http://heracc.com/.
About Genius Brands International
Headquartered in Beverly Hills, California, Genius Brands International, Inc. “GBI” (OTCQB: GNUS) is a publicly traded global brand management company that creates and licenses multimedia content for toddlers to tweens. Led by award-winning creators and producers, GBI creates “content and products with a purpose,” providing enrichment as well as entertainment. The Company distributes its content worldwide in all formats, as well as a broad range of consumer products based on its characters. GBI’s portfolio includes award-winning Baby Genius, recently re-launched with new entertainment and over 40 new products; adventure comedy Thomas Edison's Secret Lab®, available on Netflix, public broadcast stations and GBI’s Kid Genius channel on Comcast’s Xfinity on Demand reaching 21 million households; animated movie Stan Lee’s Mighty 7, the first project from Stan Lee Comics, a joint venture with Stan Lee’s POW! Entertainment and featuring an all-star voice cast led by legendary Stan Lee; and Warren Buffett’s Secret Millionaires Club, created with and starring iconic investor Warren Buffett. The Company is also producing a new animated preschool series based on Llama Llama, the NY Times bestselling children’s book franchise; and the tween adventure series SPACEPOP, featuring original music from renowned industry veteran Ron Fair and his singer-songwriter wife Stefanie Fair.
GBI’s wholly owned subsidiary A Squared Entertainment is a brand management and licensing company that represents third-party properties across a broad range of categories in territories around the world. The company currently represents Psycho Bunny, a luxury apparel line, From Frank, a humor greeting card and product line, and Celessence Technologies, the world's leading microencapsulation company.
For additional information please visit www.gnusbrands.com.
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Forward Looking Statements:
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission (the "SEC"), not limited to Risk Factors relating to its patent business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
GBI MEDIA CONTACT:
Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing & Communications

310-418-6430
michelle@360-comm.com
FOR INVESTOR RELATIONS:
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PLR Investor Relations
212-564-7000
mike@plrinvest.com
Released February 11, 2016