GBI secures raft of new partners for YouTube series SpacePOP
Madame Alexander Doll Company has come on board to create a line of fashion dolls and figures based on the brand’s main characters.
Genius Brands International has secured a slate of toy partners across the US for its growing YouTube property, SpacePOP.
Madame Alexander Doll Company has come on board to create a line of fashion dolls and figures based on the brand’s main characters, while KIDdesigns will deliver youth electronics, tech accessories and electronic toys.
Outside of toys, Mad Dog Concepts will launch a line of loungewear and sleepwear, Franco Manufacturing has signed on for bedding and bath textiles, Berkshire Fashions for head wear and cold weather accessories, while FAB Starpoint will deliver bags and accessories.
The new licensees join a growing roster of partners for the SpacePOP property that already spans products including confectionery, apparel, activity kits and more.
“The appeal of SpacePOP continues to fuel great demand from the licensing community across all categories, lining up best-in-class key partners for our launch,” said GBI’s president of global consumer products and marketing, Stone Newman.
“In addition to the captivating characters and engaging storylines, this property fuses the passionate interest of tween girls – fashion, music, fantasy – and offers licensing, merchandising and retail partners the opportunity to develop an indelible association with their product or brand at the onset of what promises to be a hugely successful, fresh, new brand for girls.”