Genius Brands International has appointed Jason Brumbaugh to the newly created position of vice president of digital.

With over 15 years of experience in the digital space, Brumbaugh, who previously served as a producer at Disney Interactive Media Group, will be responsible for leading all of GBI's various digital initiatives. These include creating and maintaining web communities, developing and implementing online marketing strategies to build awareness and traffic, creating social media engagement and creating promotional content to bolster global awareness of the company's brands which include Baby Genius, Warren Buffett's Secret Millionaires Club, Stan Lee's Mighty 7  and Psycho Bunny.

Prior to Disney, Brumbaugh also served as senior producer at the Hub Network and has also held producer positions at the children's media companies DIC Entertainment and Knowledge Kids Network.

"As GBI's portfolio of brands continues to grow and we start to introduce these new original properties into the commercial marketplace, the digital presence of these brands is a critical element of our business," says Amy Moynihan Heyward, president, GBI, to whom Brumbaugh will report. "Jason is not only an accomplished digital executive with extensive experience in the kids' space, but is also a knowledgeable strategic thinker who will lead our digital efforts with purpose, to build meaningful digital footprints for our brands."