Genius Brands International Reports Increased Revenues for Fiscal 2012

Revenues Increase by 9% Over 2011 Levels

Company Poised for Expansion in Digital Marketplace in 2013 With Launch of New Baby Genius® iOS App and Release of Digital Versions of Video and Music Titles From the Baby Genius® Library

SAN DIEGO, April 2, 2013 (GLOBE NEWSWIRE) -- Genius Brands International, Inc. (OTCQB:GNUS), developer and marketer of entertainment products including the award-winning Baby Genius® line of music and education-based products and characters, today announced results for its fiscal year ended December 31, 2012.

Highlights for the 2012 fiscal year include:

  • 9% increase in revenues to $6,570,199 in FY 2012 from $6,023,010 in FY 2011

"In 2012 we saw sales growth through daily websites such as Groupon and we believe this business will continue to grow in 2013. While our company focused on selling Baby Genius DVDs and CDs through traditional retailers in the past, these new channels are allowing us to sell additional product lines such as board books, puzzles and learning cards. The Company is also looking at opening other traditional retail accounts with our new 'Baby Genius Fun Packs' and 'Baby Genius Discovery Kits' bundles," stated Genius Brands Chairman and CEO Klaus Moeller.

"During the first half of 2013, we will focus on our core children's products while reducing overhead costs and cutting non-core business segments. Our plans include the launch of a new Baby Genius® iOS app, the release of additional video and music titles from the Baby Genius® library, and a preschool readiness program in Q2 2013. We will also continue development on a TV pilot, new DVD titles and additional apps.

"Our Baby Genius YouTube channel has now seen over 13 million views and is doing very well. We believe our digital distribution strategy will soon begin to show positive results while we continue to sell our core products through traditional retail outlets," concluded Mr. Moeller.

Fiscal 2012 vs. Fiscal 2011 Results

Revenues for the twelve months ended December 31, 2012 were $6,570,199 as compared to $6,023,010 in the fiscal year ended December 31, 2011. This 9% rise in revenues was driven by increasing sales of 3rd party distributed products through the Company's expanding distribution platforms. These sales increases more than offset the 54% decline in royalty revenues which resulted from the cancellation of the Company's toy licensing agreement with Battat International and lower than anticipated sales of the new toy line released to retail in the third quarter of 2012.

Gross profit for fiscal 2012 decreased 27% to $1,733,878 from $2,386,298 in fiscal 2011. Gross margins in fiscal 2012 were 26% versus 40% in fiscal 2011. The decline in gross margins was due to lower royalty revenues in 2012 which have traditionally represented higher margins and increases in our non-core revenue categories which have lower margin contributions.

Operating expenses increased 3% in fiscal 2012 to $3,696,163 from $3,656,571 in 2011. Loss from operations was $1,962,285, up $692,012, or 55%, over operating loss of $1,270,273 in fiscal 2011 due to increased salaries and related expenses for key management, and increased interest expense.

Net loss for fiscal 2012 was ($2,067,609) or $(0.03) per share, as compared to fiscal 2011 net loss of ($1,372,259) or $(0.02) per share, an increase of $695,350 or 51%.

For further information please see Genius Brands' full 10K filing at

About Genius Brands

Genius Brands International, Inc. is the developer and marketer of entertainment products including the award winning Baby Genius® line of music and education-based products and characters. The Company is developing and marketing a growing line of Genius branded products that entertain and educate the whole family. Baby Genius® awards include: Mom's Choice Award, The National Parenting Center Seal of Approval, The Toy Insider Best Toddler Toys, Dr. Toy 100 Best Children's Products, NAPPA Honors Award, iParenting Excellent Product Award, Creative Child Preferred Choice Award, Latino DVD Awards, iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children's Media Endorsement, Parents Magazine 2002 "Video of the Year," and Best "Under 3" QSR Program 2004/2005 from Restaurant Magazine. Baby Genius® products are available at most major retailers and have international exposure in over 40 countries. For brand information please visit For Company information please visit

Forward-looking statements

This release contains forward-looking statements made by or on behalf of Genius Brands International Inc. All statements that address operating performance that the Company expects will occur in the future, including statements relating to operating results for fiscal 2013 and beyond, revenue growth, future profitability or statements expressing general optimism about future operating results, are forward-looking statements. These forward-looking statements are based on management's current views and we cannot assure that anticipated results will be achieved. These statements are subject to numerous risks and uncertainties, including, among other things, uncertainties relating to the Company's success in judging consumer preferences, financing the Company's operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other risks and uncertainties indicated from time to time in our filings with the U.S. Securities and Exchange Commission (SEC) available via the SEC's website at Readers are cautioned not to place undue reliance on forward-looking statements and are encouraged to consider the risk factors that could affect actual results. The Company disclaims any intent to update forward-looking statements.

Genius Brands International, Inc.
Consolidated Balance Sheets
December 31, 2012 and December 31, 2011 (audited)
ASSETS 12/31/2012 12/31/2011
Current Assets:    
Cash  $ 447,548  $ 405,341
Accounts Receivable, net  1,084,233  1,021,039
Inventory  326,072  340,782
Prepaid and Other Assets  139,983  168,486
Total Current Assets  1,997,836  1,935,648
Property and Equipment, net  23,736  32,894
Capitalized Product Development in Process  246,617  278,696
Intangible Assets, net  356,070  405,019
Debenture Issuance Costs  191,762  --
Total Assets  $ 2,816,021  $ 2,652,257
Current Liabilities:    
Accounts Payable  $ 971,097  $ 1,008,460
Accrued Expenses  496,662  408,684
Accrued Salaries and Wages  516,083  193,519
Accrued Interest - Debentures  45,716  19,049
Derivative Valuation  68,962  --
Total Current Liabilities  2,098,520  1,629,712
Long Term Liabilities:    
Notes Payable (Net of Discount of $485,147 and $0, respectively)  514,853  --
Notes Payable and Accrued Interest – Related Parties   447,891  2,143,178
Total Liabilities  3,061,264  3,772,890
Stockholders' Equity (Deficit)    
Common Stock, $0.001 par value, 250,000,000 shares authorized; 71,912,617 and 60,698,815 shares issued and outstanding, respectively  71,913  60,699
Additional Paid in Capital  9,890,868  6,959,083
Accumulated Deficit  (10,208,024)  (8,135,049)
Total Genius Brands International, Inc. Stockholders' Equity (Deficit)  (245,243)  (1,115,267)
Noncontrolling Interest  --  (5,366)
Total Equity  (245,243)  (1,120,633)
Total Liabilities & Stockholders' Equity (Deficit)  $ 2,816,021  $ 2,652,257
Genius Brands International, Inc.
Consolidated Statements of Operations
Years Ended December 31, 2012 and 2011 (audited)
  2012 2011
Product Sales  $ 6,277,663  $ 5,387,538
Licensing & Royalties  292,536  635,472
Total Revenues  6,570,199  6,023,010
Cost of Sales (Excluding Depreciation)  4,836,321  3,636,712
Gross Profit  1,733,878  2,386,298
Operating Expenses:    
Product Development  32,792  18,491
Professional Services  181,172  249,655
Rent Expense  38,982  82,469
Marketing & Sales  727,695  917,196
Depreciation & Amortization  149,823  208,859
Salaries and Related Expenses  1,689,064  1,394,746
Stock Compensation Expense  264,122  432,422
Other General & Administrative  612,513  352,733
Total Operating Expenses  3,696,163  3,656,571
Loss from Operations  (1,962,285)  (1,270,273)
Other Income (Expense):    
Other Income  388  24,865
Interest Expense  (332,055)  (2,870)
Interest Expense – Related Parties  (50,259)  (123,981)
Gain (loss) on extinguishment of debt  76,280  --
Gain (loss) on derivative valuation  200,322  --
Net Other Income (Expense)  (105,324)  (101,986)
Loss before Income Tax Expense and Noncontrolling Interest  (2,067,609)  (1,372,259)
Income Tax Expense  --   -- 
Net Loss   (2,067,609)  (1,372,259)
Net Loss attributable to Noncontrolling Interest  --  5,366
Net Loss attributable to Genius Brands International, Inc.  $ (2,067,609)  $ (1,366,893)
Net Loss per common share  $ (0.03)  $ (0.02)
Weighted average shares outstanding  68,928,617  58,923,904
CONTACT: Investor Relations Contact:
         Mr. Klaus Moeller
         Chairman and CEO
         Genius Brands, Inc.
         Tel: +1-619-481-6511

         Media Contact:
         John Russel
         RUSSEL Public Relations
         Tel: +1-818-561-5072
         Cell: 818-516-8572

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Source: Genius Brands International, Inc.