‘SpacePOP’ Readies for Takeoff in Southern Europe
Genius Brands International has licensed the content distribution, licensing and merchandising rights to its digitally-launched, music-driven property SpacePOP in Southern Europe — including Spain, Portugal and Italy. Regional partner Luk Internacional S.A. is preparing for a 2017 launch.
“SpacePOP has become a tween sensation in the U.S., and we intend to replicate its success across Southern Europe by bringing on board best in class media, licensing, retail and promotional partners to drive the growth of the brand,” said Paco Gratacos, President of Luk Internacional. “We anticipate SpacePOP to be the ‘Galactic Star’ of 2017.”
Genius Brands took the novel approach of utilizing YouTube as the initial exclusive distribution platform for SpacePOP’s intergalactic animated adventures, where it has amassed approximately 11.5 million views since its June 2016 debut. The show is now available in the US on multiple digital platforms, including Toon Goggles, PopJam, BatteryPOP and the Kids Genius Cartoon Channel on Comcast, and will launch across OTT this month, bringing its combined audience reach to nearly 50 million. The first merchandise debuted Dec. 1 at Toys ‘R’ Us, Kohl’s, Claire’s and more.
“The strategy we developed to launch SpacePOP, from utilizing YouTube as our launch media partner to the creation of a fashion-forward marketing and retail strategy and harnessing the power of today’s top media influencers, has engaged millions of young girls,” said Stone Newman, President of Global Consumer Products, Worldwide Content Sales & Marketing for Genius Brands.
“The key elements of SpacePOP – music, friendship, fashion and adventure – cross cultural boundaries, and we have no doubt that Luk Internacional will create a program that equally resonates with tweens throughout Spain, Italy and Portugal.”