Genius Brands International names PBS Distribution as home entertainment licensing partner for Baby Genius
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD, and digital) licensing partner for its award-winning Baby Genius library of more than 500 songs and 125 music videos, as well as for new content that is planned. The announcement was made by Amy Moynihan Heyward, President, Genius Brands International, and Debbie Ries, Managing Director of Children’s Distribution for PBS Distribution.
“PBS Distribution is the perfect partner to help us re-launch Baby Genius entertainment and significantly expand retail distribution of its substantial catalogue of songs and videos throughout the U.S. and Canada,” said Moynihan Heyward. “With our shared commitment to providing quality entertainment, we look forward to reintroducing this quality line of entertainment for toddlers, which will include refreshed content, as well as lots of new material that will be introduced early next year.”
“Baby Genius has an evergreen catalogue of classic nursery rhymes, learning songs, holiday songs, and so much more that fills an ongoing demand from parents who are always looking for entertainment that inspires and enriches,” said Ries. “The Baby Genius brand reflects the level of content we wish to represent, and we look forward to working the Genius Brands’ team to introduce the brand to an all new generation of toddlers.”
Earlier this year, Genius Brands International unveiled fun and fresh updates to the Baby Genius signature characters designed by celebrated artist and self-described professional doodler Todd Goldman as part of an overall brand re-launch that includes new designs, new products, and new entertainment.
With a powerful distribution partner such as PBS Distribution, the company expects to dramatically increase distribution and retail sales of this popular and evergreen content at all major retail outlets.