BEVERLY HILLS, CA--(Marketwired - November 30, 2015) - Genius Brands International "GBI"(GNUS) and its wholly owned subsidiary, A Squared Entertainment, the global licensing agent for luxury apparel and lifestyle brand Psycho Bunny, is collaborating with Neroli Group S.A., Psycho Bunny's core Latin America sportswear distributor in Latin America, on the launch of the brand's flagship retail store in Panama City.
"Genius Brands continues to expand the Psycho Bunny retail program around the world by aligning with partners such as Neroli," said Psycho Bunny Co-Founder Robert Godley. "Opening our flagship retail store in Panama City, a hub for international banking and commerce, we're able to capitalize on the city's vast tourism and its role as the gateway city to Central America, as well as its ranking as a "beta-" world city akin to London, New York or Tokyo."
"Offering a full line of Psycho Bunny sportswear to consumers in a brand-immersive retail environment demonstrates the timeless appeal and value of the Psycho Bunny look and lifestyle," explained Stone Newman, President, Global Consumer Products, GBI. "Neroli has been a committed partner, dedicated to conveying the Psycho Bunny brand to consumers throughout Latin America. By opening the brand's flagship retail store in Neroli's headquarters' city, we know Psycho Bunny will continue to benefit from the personalized attention and strategic development provided by Neroli."
"Neroli Group S.A. was thrilled to execute its distribution agreement with Psycho Bunny,signaling the first move of the brand's dedicated expansion into Latin American, bringing the upscale, irreverent Psycho Bunny stylings to consumers in Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Ecuador, Peru, Chile, Bolivia, Paraguay, Uruguay, Curacao, Aruba, Trinidad, San Andres, Turks & Caicos and San Martin," said Símon Tarazi, Managing Director of Neroli. "Now, with the opening of the first dedicated Psycho Bunny retail establishment in Panama City, Psycho Bunny strengthens its position as a cutting-edge, trendsetting, and timeless luxury apparel and lifestyle brand and we are excited to play such an integral role in its continued development."
Inspired by the 17th-century maritime marauders and secret societies such as the infamous Skull & Bones, Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American design. The brand is built on timeless classics, wardrobe essentials, the finest materials, meticulous design, and superior craftsmanship. Psycho Bunny redefines the classics with inimitable wit and peerless quality, giving tradition an updated edge and passionate style.
Since its creation 10 years ago, Psycho Bunny has grown from a line of upscale, irreverent ties to an expanding, international lifestyle brand, including ties, polo shirts, sport shirts, sweaters and hoodies, and scarves and accessories.
Psycho Bunny, working in collaboration with GBI, has attracted an impressive roster of leading manufacturers around the world to round out its core sportswear collections through licensing, including Thread Collective for outerwear apparel, AGP for underwear/loungewear, timepiece distributor Zeon America, contemporary menswear e-boutique Curated, clothing manufacturer Idea House, Leg Resource Inc. for hosiery, JRM Accessories for headwear, and Itochu for luxury accessories.
GBI continues to actively seek partners to expand the brand into additional product lines, including bags and luggage, women's, children's, active wear, accessories, fragrance, electronics and more. The company is also responsible for managing the launch of Psycho Bunny outside of the US and is in discussions with other potential brand partners in Asia, Europe, South America and around the world.
About Psycho Bunny
Inspired by the 17th-century maritime marauders and secret societies such as the infamous Skull & Bones, Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American design. The brand has been built on timeless classics, wardrobe essentials, only the finest materials, meticulous design, and superior craftsmanship. Psycho Bunny redefines the classics with inimitable wit and peerless quality, giving tradition an updated edge and passionate style.
Since its creation 10 years ago, Psycho Bunny has grown from a line of upscale, irreverent ties to an expanding, international lifestyle brand, including ties, polo shirts, sport shirts, sweaters and hoodies, scarves and accessories.
About Neroli Group S.A.
Based in Panama City with operations throughout all of Latin America, Neroli Group markets and distributes world known apparel brands through wholesale and retail channels. Founder and CEO Simon Tarazi, with more than 30 years of experience in the business, personally overseesPsycho Bunny's sportswear distribution program in Latin America. For more information, email@example.com
About Genius Brands International
Headquartered in Beverly Hills, California, Genius Brands International, Inc. "GBI" (GNUS) is a publicly traded global brand management company that creates and licenses multimedia content for toddlers to tweens. Led by award-winning creators and producers, GBI creates "content and products with a purpose," providing enrichment as well as entertainment. The Company distributes its content worldwide in all formats, as well as a broad range of consumer products based on its characters. GBI's portfolio includes award-winning Baby Genius, recently re-launched with new entertainment and over 40 new products; adventure comedy Thomas Edison's Secret Lab, available on Netflix, public broadcast stations and GBI's Kid Genius channel on Comcast's Xfinity on Demand reaching 21 million households; animated movie Stan Lee's Mighty 7, the first project from Stan Lee Comics, a joint venture with Stan Lee's POW! Entertainment and featuring an all-star voice cast led by legendary Stan Lee; and Warren Buffett's Secret Millionaires Club, created with and starring iconic investor Warren Buffett. The Company is also producing a new animated preschool series based on Llama Llama, the NY Times bestselling children's book franchise; and a tween adventure series Space Pop, featuring original music from renowned industry veteran Ron Fair and his singer-songwriter wife Stefanie Fair.
GBI's wholly owned subsidiary A Squared Entertainment is a brand management and licensing company that represents third-party properties across a broad range of categories in territories around the world. The company currently represents Psycho Bunny, a luxury apparel line, From Frank, a humor greeting card and product line, and Celessence Technologies, the world's leading microencapsulation company.
For additional information please visit www.gnusbrands.com.
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